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Why Building a Community is Crucial for an Entrepreneur's Success

4/19/2020

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​Starting out as an entrepreneur can be a stressful time. Trying to figure out all the logistics, laws, and business plans by yourself is not only lonely, but can cause a lot of anxiety and sleepless nights. That's why one of the best things you can do when starting a business, is to find a community to join that can help guide you along on this intimidating but fulfilling path. Here are three benefits that entrepreneurs can experience by joining a strong business community.
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Builds Trust and Solidifies Connections
As a business, no matter the size of it, it is important for entrepreneurs to be involved with their community. Whether it's through networking events, volunteer opportunities, or showing up at trade shows, it is important to be the face behind their products or services. If the entrepreneur is not present in the community, the business won't grow or thrive. Being current with the community not only helps build rapport with other entrepreneurs but it also starts building brand awareness with customers which is key for the longevity of the business. 

Enhances Brand Loyalty
One of the best things you can do to set you apart from your competitors is to grow your business community. It's the best way to turn your customers from just buyers to your own brand advocates. A strong community will not only help develop your brand's image and beliefs, but they will spread your brand in a way that no advertising campaign could ever do.  A business community is immensely important in not only providing you access to markets that would prove difficult to reach on your own, but also helping you attract a new group of customers and buyers.
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Boosts New Ideas and Product Development
Having a strong business community also means connecting with fellow business leaders from the same industry. Having a strong group that you can depend on not only helps form shared goals, build connections, but also learn new business skills that can help your business thrive. Forming this business community filled with other like-minded entrepreneurs will help sharpen your skills, help you avoid mistakes, and make your life easier.

All entrepreneurs recognize that the nature of a business is filled with good times and difficult times. During those moments it is important to have a strong community that you can turn to for advice, or a community that can boost your confidence and provides you with the assurance that you have a supportive group backing you at all times. To find helpful ways how to connect with your community, contact us today.
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    Handshakin Blog
    By: Matt Holmes

    Matt Holmes
    (@handshakin) 
    is an entrepreneur, speaker, marketer, and world record holder for the world's longest handshake.

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