As a freelancer, you are responsible for creating and maintaining your image and reputation and for promoting the products and services you offer. This can be quite a difficult task, especially if you are relatively new to freelancing. Consider these few personal branding tips, which are useful to all freelancers, but especially to newbies.
With so much emphasis on social media marketing, it’s easy to overlook a time-tested, true tactic that still remains relevant in 2016: email marketing.
It's an essential component to your overall inbound marketing plan. As you build your lead list, it’s your email strategy that will move your subscribers to becoming customers and loyal advocates of your brand.