Building Your Personal Brand as a Trusted Authority in Your Local Community

​Whatever your industry, from selling power tools to baking event cakes, there is a significant business boost for people who are considered authorities in their field. An authority to who, you might ask. After all, if you are a small, local business it seems unlikely that you'll quickly gain international notoriety and have other hardware vendors knocking at your door asking you for advice, but you don't need international notoriety to build a large customer base in your hometown.

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