HANDSHAKING
  • Home
  • How It Works
  • Lead Gen Sites
  • AI Services
  • Blog

Pokemon Go: The Newest Marketing Tool

7/18/2016

Comments

 
As crazy as it sounds, you can use Pokemon Go to market your local business, and it's easier than you might think!
Picture
Handshakin is all about creating your brand. Promoting and marketing your brand gets even simpler once you get started.

Pokemon Go, created by John Hanke and his company Niantic, uses GPS technology (linked directly with Google Maps) to get players up and moving while on the search for Pokemon.

It uses "Pokestops" and "Gyms" to gather players together at various locations, and that's just the beginning!

Here are some tips for using Pokemon Go, one of the highest downloaded gaming apps, to help you promote your local business.
  • Apply to be a Pokestop or a gym: it's as easy as filling out this form. Players flock to these locations to gain items or battle each other, and Niantic is more than willing to consider adding new businesses to their growing list.

  • Offer special promotions: if you become a gym, offer some kind of discount to whatever team holds that gym at the time (or your own team if you choose to join). Find out if there are rare Pokemon near you, if so, offer special promotions to anyone who catches it while at your business.

  • Lure in customers: if you become a Pokestop, spend a little of your game coins to buy some lures. Dropping a lure at a Pokestop means Pokemon are more likely to appear there for the next 30 minutes! Players in your area will see this and come running.

  • Join the craze: download the app yourself! Knowing the game will give you talking points to use with all those players you just brought in! You can also screenshot Pokemon you catch with your business in the background to use as advertising. Plus: it's just fun to play and can help you come up with even more marketing ideas!

Pokemon Go is changing technology yet again, make sure you and your business are on board! 

Contact us to learn more about the cutting edge tools we use to promoting your brand.

PS Our Denver office and co-working space is even down the street from a Pokestop!  Being on the 6th floor, we wouldn't be able to attract Pokestop players :(
Comments
    Picture

    Handshakin Blog
    By: Matt Holmes

    Matt Holmes
    (@handshakin) 
    is an entrepreneur, speaker, marketer, and world record holder for the world's longest handshake.

    About Matt

    As seen on:

    Picture

    Archives

    April 2025
    December 2023
    March 2023
    February 2023
    December 2022
    November 2022
    June 2022
    December 2021
    November 2021
    August 2021
    July 2021
    June 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    December 2019
    October 2019
    March 2019
    February 2019
    January 2019
    December 2018
    October 2018
    August 2018
    June 2018
    May 2018
    April 2018
    March 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014


    RSS Feed

Get Involved

Podcast
Video Series
Leave us a review

Work for Handshaking

Handshakin Values
About
Contact 
​Jobs

Our Theme Song

Legal/Other

Press Legal
Privacy Policy
Terms and Conditions
Handshaking© 2014-2022  
​All Rights Reserved
  • Home
  • How It Works
  • Lead Gen Sites
  • AI Services
  • Blog