Local SEO Tips: How A Clear Address Increases Phone Calls (more than Clicks)

When marketing for businesses with a brick & mortar storefront as a major component of sales, converting online clicks into paying customers is a little tricky.

Unlike pure eCommerce, there is a point of very concrete disconnect between a potential customer's online research leading them to your website, and an actual sale occurring at a physical location later. 

Today in 2019, the best way to connect these two is to record every phone call (when they call) and analyze each phone call to rate how 'hot' the lead was on an internal consistent scale.

Plus, to even generate a live phone call, this makes the supporting content on a business website more important than ever.

Rather than focusing on cutting out clicks between new visitors and purchasing products or services directly from your website, the goal is instead to provide helpful information that equips an interested party with everything they need to know to lead them to visit or call the retail storefront sooner rather than later.

The Core of Any Modern Business Page

Store locators are widgets that use an existing maps API -- often but not always Google Maps -- to provide visitors to business websites all of the crucial information they need to visit the retail location that works best for them.

A fully-featured maps widget for businesses should:

• Have clickable pins for each store location
• Show hours of operation
• Note any differences between products and services offered at each location
• Provide turn-by-turn directions, using the GPS location of visitors on mobile devices by default

How Store Locator Apps Lead to New Customers

Store locator widgets are a proven way for retail businesses to keep customers engaged with their products. They help make your business come off as the most reasonable, straightforward choice, with users often not feeling the need to continue researching for competing businesses in the area.
Users receive exactly the information you'd want them to see, without having to visit an impartial maps app or search engine and potentially end up going with a competitor in the process.
And as a major added bonus, the increased utility of having desktop and mobile-ready maps widgets on your business page correlates with a boost to SEO ranking.


Are you interested in maximizing the lead conversion potential of your retail business page? Contact us at Handshakin' for a free consultation on the high return on investment changes we can help you make to your business website.