Facebook, Instagram and pretty every other social platform have taken the cue and are improving their video capabilities. YouTube is however leading the pack with around 83% of consumers preferring it over others. That said, YouTube is dynamic and marketers using it to advance their brand have to keep up with emerging SEO strategies and trends. Here are some of the latest YouTube marketing trends to follow. 1. 360° Videos Increasing customer’s interaction with your brand is a sure way to win loyalty. You Tube 360° videos allow you to do just that and much more. The concept has gone viral as more people want to see every direction involved in making video content. 360° videos are a combination of virtual reality and normal videos, which customers can see without the need of special gadget or tools. These videos are optimized for small screens; this gives them more exposure since smart phones and other mobile devices are getting a bigger share of users than desktop monitors. Marketers should make more of these videos and include a call to action button at the end of the clips. 2. Video Tutorials Another trend that is making waves in video marketing is video tutorials. More people are turning to videos for ‘How to …’ searches instead of written content. These searches can range from how to open a can of tuna to how to file taxes. This is one user dynamic that marketers can exploit and if done properly it can increase their revenues. Start by asking yourself how much of your written content is tutorial-based? If such content makes up the bulk, then it’s time to have it in video. ‘How to...’ pieces will better your SEO and having them in video helps to reach more people and especially millennials. YouTube ranks highest for video searches hence you need to populate your channel with such content. Go for content that specifically show how things are done, not boring monologues. Best marketing practices dictate that pitching a sale should be as natural as possible; get to know what people want, make a ‘how to’ guide and end the video with your pitch. 3. Trending Channels Your customers are becoming digital natives every passing year. This should give you an idea on what topics can be captured in your videos for maximum exposure. Have you heard of esports? These are online video competitions that are garnering billions of players and subscribers every day; it’s the ‘in thing’! There is a YouTube channel out there for almost everything. Find out which ones can work for you and find a way of getting your brand involved in their success. As of September 2018, Ninja ranked highest on video gaming with over 11 million followers. These are subscribers who could be watching your logo on players’ t-shirts, your brand on video consoles, players using your merchandise in any way that will maximize exposure. You can go a step further and sponsor these online tournaments for more publicity. Get the players involved and have them send ‘shootouts’ to your brand or marketing campaign. 4. You Tube Live Video Streaming and Split Screen Watching YouTube videos has become a favorite pass time activity for most people. They are interested in seeing interesting clips, giving you a need that can be fulfilled by being creative with your marketing videos. To humanize your brand further make use of live streaming. This feature allows you to interact with your subscribers in real time. Customers get to put a face on the brand and this creates more trust. You can cultivate this by airing different personnel as they tackle production tasks. Sneak peeks on funny behind-the-scenes clips will also keep customers glued and talking about you. You can also use split screens to showcase different live feeds; this You Tube feature also allows you to do a live voice over on a video that would otherwise be boring. Conclusion The above trends are just some of the ways you can make YouTube work for you in 2019. Depending on your marketing budget, start small and do a ROI analysis for all or a few of these trends, and stick to the best. |
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