How to Use Your Business's Blog to Drive and Sustain Growth

​Many businesses have found that adding a blog to their website enables them to drive and sustain growth while enhancing the value they offer to their customers. Below are some simple words of advice that any business can follow to get the most out of their business’s blog.

Write Catchy Headlines

Many people fail to appreciate just how much difference a good headline can make. A good headline will encourage readers to read the rest of the article. For better or for worse, there is a reason that the clickbait-style headlines are so effective at getting people to click on content. You don't have to go full clickbait in your efforts to secure readers, but you should try and put some thought into how you compose your headlines.

Many people find that titling posts in the format of a numbered list is an effective way of drawing readers in. Similarly, posing a question in your headline is another effective way of attracting readers.

Provide Real Value

If your blog is going to keep readers coming back, it needs to be providing them with real value. That means that the articles that you post to your blog should be relevant to your business and should be about subjects that are likely to interest your customers.

Adding a blog to your business's website is a fantastic way of attracting new customers and expanding your reach amongst your chosen market. For example, consider a business like Altium who produces PCB design software. This article on BGA package PCB design is a great example of the kind of high-value content that their audience would be interested in. This article appeals to both existing Altium customers as well as those that Altium would like to convert into customers.

Target Keywords Naturally

A blog is an excellent opportunity for you to target your key SEO keywords. However, it is important that you don't allow the tail to wag the dog and your blog to fall into unnatural content stuffed with awkward keywords. If you produce good content on a regular basis, this will do more to increase your readership and customer base than relentless keyword targeting and SEO will.

Use Calls to Action

If you've ever spent very long on YouTube, then you will have no doubt encountered the obligatory call to action at the end of most YouTubers videos.  But there is a reason that YouTubers tell their audience to like and subscribe to their videos - when they do, it leads to an uptick in people doing it.

None of us like to think that we will do something just because a call to action tells us to, and yet research consistently shows that this is exactly what happens. Those who do act because of a call-to-action are often unaware that it is the call-to-action itself that has spurred them. By ending your blog posts with an invitation for readers to comment or contact you, you can significantly improve levels of user engagement.
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If you use a blog the right way, it can lead to strong and prolonged growth within your business. As well as boosting your SEO, a blog is also a rare opportunity to communicate directly with your customers. By following the tips above, you can drive and sustain growth in the long-term.