How to Generate More Leads via Social Media

​Lead generation is an essential part of doing business and social media provides business owners and marketers with the chance to maximize it. The question is, how exactly do you go about this? What should you be doing differently in terms of strategy and execution? Here is what you need to know. 

Embrace paid advertising opportunities
Paid advertising via Facebook, Twitter, Instagram, LinkedIn, and Pinterest is the easiest way to fast-track your success and lead generation via social media. However, it is not quite as straightforward as it may sound. Along with creating compelling ads, you also need to inject an element of strategy, as well as keep a close eye on what is working and what is not. Of course, effective budget management is of the utmost importance too. This is why many business owners opt to outsource their paid advertising to a professional internet marketing agency, like Click Intelligence. Maximum performance and impressive lead generation results are practically guaranteed. 

Optimize your approach to community management
It is not enough to create incredible ads and publish top notch content if you are not prepared to make the most of the leads the minute that they come through! Nowadays, consumers expect an ‘always-on’ approach when it comes to social media. In short, they want a quick, informative response to their queries, or they will continue their search elsewhere. If you are unable to check your company’s social media pages every hour, on the hour, it can help to consider outsourcing your community management too. 
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Improve your business pages 
Optimized business pages tend to generate a greater number of leads. Have you:

• made doubly certain that all your brand’s contact details are present? That includes contact numbers, email addresses, and any other effective methods of contact such as Skype handles. 
• added a link back to your website in your bio? 
• provided a detailed description of what your business does and why it is a great choice? 
• uploaded a quality profile picture of your brand’s logo? 

Create click-worthy content
Quality content is the cornerstone of success in all shapes and forms via social media. It is key to generating leads, increasing brand awareness, keeping followers engaged, boosting sales, maximizing website hits, and so much more. 

Along with sharp copy guaranteed to make a lasting impression, marketers also need to dedicate attention to creating beautiful, attention-grabbing imagery. This becomes all the more imperative when posting on image-driven social media platforms, such as Instagram and Facebook. 

Design epic landing pages 
If the goal is to convince your social media followers to click through to your website, you need to ensure that the subsequent landing page is both stunning and user-friendly. Do you want them to fill in a form? Then make it a form that won’t take longer than a few seconds to complete. Do you want them to answer a survey? Then ask five multiple choice questions at most. Do you want them to subscribe to receive your weekly mailer? Then focus on communicating the exclusive benefits thereof and placing the information entry box front and center on the page. 

Here’s to making the most of social media and seeing a significant increase in high-quality leads as a result.  ​