Embrace paid advertising opportunities
Paid advertising via Facebook, Twitter, Instagram, LinkedIn, and Pinterest is the easiest way to fast-track your success and lead generation via social media. However, it is not quite as straightforward as it may sound. Along with creating compelling ads, you also need to inject an element of strategy, as well as keep a close eye on what is working and what is not. Of course, effective budget management is of the utmost importance too. This is why many business owners opt to outsource their paid advertising to a professional internet marketing agency, like Click Intelligence. Maximum performance and impressive lead generation results are practically guaranteed.
Optimize your approach to community management
It is not enough to create incredible ads and publish top notch content if you are not prepared to make the most of the leads the minute that they come through! Nowadays, consumers expect an ‘always-on’ approach when it comes to social media. In short, they want a quick, informative response to their queries, or they will continue their search elsewhere. If you are unable to check your company’s social media pages every hour, on the hour, it can help to consider outsourcing your community management too.
Improve your business pages
Optimized business pages tend to generate a greater number of leads. Have you:
Create click-worthy content
Quality content is the cornerstone of success in all shapes and forms via social media. It is key to generating leads, increasing brand awareness, keeping followers engaged, boosting sales, maximizing website hits, and so much more.
Along with sharp copy guaranteed to make a lasting impression, marketers also need to dedicate attention to creating beautiful, attention-grabbing imagery. This becomes all the more imperative when posting on image-driven social media platforms, such as Instagram and Facebook.
Design epic landing pages
If the goal is to convince your social media followers to click through to your website, you need to ensure that the subsequent landing page is both stunning and user-friendly. Do you want them to fill in a form? Then make it a form that won’t take longer than a few seconds to complete. Do you want them to answer a survey? Then ask five multiple choice questions at most. Do you want them to subscribe to receive your weekly mailer? Then focus on communicating the exclusive benefits thereof and placing the information entry box front and center on the page.
Here’s to making the most of social media and seeing a significant increase in high-quality leads as a result.