How Snapchat almost changed the Startup Space

Published in 2017, updated 2/2021

What started as a fairly simple picture-sharing social media experience is now changing the game for businesses world-wide. Those that don't already have their own Snapchat channels will fall behind in the coming years. ​

Seriously, if you look at Taylor Swift's twitter, who knows if she's writing her tweets, but if you add her on Snapchat and see her taking a selfie or video.  You know it's real, and it's her.  Video builds more trust that text today in 2021. 

It's a new, highly effective way of interacting with your consumers, and it's safe to say that Snapchat is changing the startup space for a number of reasons:

It makes your brand more authentic.

Unlike some of the other big social media sites, like Facebook or Instagram, Snapchat isn't about creating the perfect visual - it's about being authentic. While a company, or even the average person, may spend several minutes altering and applying filters to make their image look exactly how they want on another site, Snapchat offers a place where people and companies can post authentic pictures and videos - knowing they will disappear within 24 hours. 

It gives consumers a "behind the scenes" look into new services or products.

Snapchat allows you to give your consumers an exclusive look into how your company operates and what new projects you've been working on. In the fast-paced society we live in, one of the key components of advertising is staying relevant and keeping consumers engaged. Check on this article on transparency.

It appeals to a wider range of consumers.

A few years ago, it used to be that Snapchat was popular among a younger, more elite demographic.

Today, an ever-growing number of people are using Snapchat to connect with their friends and family, and to keep tabs on their favorite celebrities and brands.

Despite any other social media channels you may have, Snapchat gets your message across in a different way to wider demographic, even though it disappears immediately.  I'm surprised that's not a higher priority in 2021.  I'll just keep investing in their stock and wait to see how things play out in 2022 and 2023. 

Snapchat is the future of brand advertising and is the newest way for startups to connect as a human with their audiences. To learn more about using Snapchat to enhance your startup, visit out website or even better, learn more about how snapchat helped us increase sales.

However, in 2021, we now use instagram, so follow me at @handshakin on IG for the latest updates, not snapchat.