What many people don't think about is how being an entrepreneur is a lot like being an acrobat going through his or her routine without a net. Sure you've practiced, and you've gone through the motions hundreds (if not thousands) of times, but you know that if things don't go perfectly there's nothing to catch you when you fall.
That's why an entrepreneur needs to be comfortable being uncomfortable. What Does That Mean? Entrepreneurs, not to put too fine a face on it, have to do everything themselves. If you're running a cupcake business then you have to make sure the recipe is followed, the ingredients are stocked, and that the final product looks and tastes great. The job doesn't stop there though, since said cupcake baker still has to handle building inspections, customer complaints, marketing and advertising, special event planning, and the hundreds of other things that a business owner has to do every day. That means even if you're comfortable doing one thing, you're still going to have to step up and do those other things you're not so comfortable with. That's what Gigi Butler, creator of Gigi's Cupcakes, had to say at least. Every Day a New Challenge "Every day I wake up being comfortable with being uncomfortable," Butler said to Entrepreneur magazine. Whether it was going undercover to see how her franchised cupcake bakeries were performing, or talking about genuine, emotional heartache on national TV, Butler knows that she'll have to do some uncomfortable things. She'll have to take risks. While taking risk isn't a great feeling, if you want to get the payoff then you have to do more than climb up to the high dive. You have to jump. Not only that, but you'll have to jump again and again, until it just isn't a big deal to you any longer. For more helpful advice when it comes to succeeding as an entrepreneur simply contact us today! |
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