HANDSHAKING
  • Home
  • Assets
    • TALLAHASSEE CONCRETE WORK
    • Fort Collins Window Tint
    • Recently Sold
    • Deals >
      • Bay Roofers
      • 604 Window Tint
      • Denver RV and Mobile Home Park
  • How It Works
  • Lead Gen Sites
  • Blog

Domain Names & Startups:  Where to start

4/8/2021

Comments

 
Posted 7/16/2017, Updated 4/8/2021


It's been almost 6 months since I attended NamesCon, and I'm still on fire about domain names, small websites, and how to make money online.  But it all starts with 'owning the land.' 

If you think about the internet as real estate, it really becomes clear where the opportunities lie, and where you're able to make money.

Here's some important insights I've learned after being a domain name investor and online entrepreneur for 3+ years.

Oh, and the photo is of course a handshake with the Founder of NamesCon, Richard Lau. I'm already getting excited for January 2018 just uploading this picture. 
Picture
Buy your domain name right now if you haven't.

In fact, buy your domainssss.  With an 's.'  For both your personal brand and business brand.  This is one of the smallest, yet most important investments as we enter the technology era. Whether you use your site to enhance credibility, simply educate friends on your interests, or to drive 100s of new leads to your brick and mortar store, you've got to own a great domain name for your purpose.

If you're not going to do that, just stop reading and go away. Seriously. If you can't take action, my content has no value to you. <3 

Auctions:  A couple ways to get into domaining.

Before you read this section, prepare to spend more than the typical ~$10 it will cost to register your domain.  

a) Build a 'Small Website' from Scratch: Auctions can be a great place to search for domains with a specific keyword in them.  I build a lot of websites for concrete contractors to help them with lead generations, so I love looking for a short domain that might look something like "www.tallahasseeconcretework.com"

After identifying a brandable domain name, I would look at how much traffic the site gets, and its age.  Was it registered this year or 10 years ago?  Because if it was 10 years ago, used by a Dayton Concrete Contractor, then that's going to help my SEO strategy.

c)  'Park' the domain name. Domains that aren't in a niche I'm familiar with, I would plan to 'park' them.  I use ParkingCrew.com right now, but parking has slowly declined over the last several years.  I would look at a domain that gets at least 1,000 unique visitors per month, and also something simple that the parking provider can quickly figure out so that I can monetize the traffic coming to the site.  

One of the best parked domains I bought at auction for $17,

d) Would this be worth a lot to someone else in specific?

Invest in similar (or even competitors) domain names long-term.

Even if a site has never been registered does not mean that it's not valuable.  If you can get your hands on a strong brandable domain name by hand ("Hand-registering" is the term for registering one that has not been previously owned or has never been at auction), go ahead and do it.  $100 will usually buy you 10 years of holding that domain name.  

Chances are if you're a talented domainer, you will sell that domain for much more than $100.

It's the wild, wild west out there guys, and I don't want you to not buy the land while it's at a good price.  

You can always build a house (website), but you can't always get the best land (domain name).

Wait, Matt, what about cybersquatting.  Is that a thing?  If you want more information on this, here's a great post by my friend Morgan Linton, "A word of caution to startups that think someone is squatting on a domain name."

If you're interested in how easy it is to build small websites, you can also look at these two others we own. 

Boulder Window Tinting
Concrete Edina

Hope you guys enjoy this info.  Comment below with questions or additional resources! And if you need help building a 'small website for your startup, please check out our services.
Comments
    Picture

    Handshakin Blog
    By: Matt Holmes

    Matt Holmes
    (@handshakin) 
    is an entrepreneur, speaker, marketer, and world record holder for the world's longest handshake.

    About Matt

    As seen on:

    Picture

    Archives

    February 2023
    December 2022
    November 2022
    June 2022
    December 2021
    November 2021
    August 2021
    July 2021
    June 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    December 2019
    October 2019
    March 2019
    February 2019
    January 2019
    December 2018
    October 2018
    August 2018
    June 2018
    May 2018
    April 2018
    March 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014


    RSS Feed

Get Involved

Podcast
Video Series
Leave us a review

Work for Handshaking

Handshakin Values
About
Contact 
​Jobs

Our Theme Song

Legal/Other

Press Legal
Privacy Policy
Terms and Conditions
Handshaking© 2014-2022  
​All Rights Reserved
  • Home
  • Assets
    • TALLAHASSEE CONCRETE WORK
    • Fort Collins Window Tint
    • Recently Sold
    • Deals >
      • Bay Roofers
      • 604 Window Tint
      • Denver RV and Mobile Home Park
  • How It Works
  • Lead Gen Sites
  • Blog